ID has hit the big 3.0! and for 3 weeks they held an elaborate photoshoot at Somerset House collaborating with Nick Knight to document the turn of the decade. The theme of the shoot was then, now and next. Almost 200 people took part in the project including Florence Welch, Vivienne Westwood, Lara Stone, Pink and Gareth Pugh, all shot entirely in black and white. But they saved the best for the cover, although i'm not a massive Naomi Cambell fan!
